The Butterfly Effect


The Butterfly Effect

26 June 2023

The Butterfly Effect

Calleija Jewellers are immensely honoured to be awarded with the Butterfly Mark certification by Positive Luxury. This is the only international trust mark that recognises luxury brands for their commitment to creating a positive impact on people and the planet.

Positive Luxury is hailed as one of the leading sustainable platforms in the world by Vogue, Forbes and more. When a luxury brand meets Positive Luxury’s stringent criteria for governance, social framework, environmental framework, philanthropy and innovation, they are awarded the coveted Butterfly Mark.

This famous trust mark is named after the rare Large Blue Butterfly, which had become mostly extinct in the United Kingdom by 1979. Thanks to united conservational efforts, it was reintroduced – an iconic example that illustrates sustainable practices can reverse negative impacts on earth’s resources.

Responsibly Sourced Materials

Calleija recognises the limits and fragility of the world’s natural resources, which is why they are dedicated to creating exquisite and bespoke jewellery in an ethical and environmentally friendly way.

This is why Calleija only supports long-term suppliers that uphold a vigilant code of sustainable practices. They work exclusively with specific diamond companies that subscribe to the highest ethical standards of the Kimberley Process Certification Scheme (KPCS) and the No Dirty Gold Alliance.

By using Argyle Pink, Red and Blue diamonds in Calleija creations, they also can trace each gemstone back to the mine of its origin.

7, The Royal Arcade
Tel: 0207 499 8490

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