Beards Jewellers

By Appointment

14, The Royal Arcade, 28 Old Bond Street London W1S 4SG – tel:  0207 0429 997

Founded in 1804, Beards is one of the oldest Jewellery Houses in England. Originally established under the family name, Waite and Sons, the business outgrew its first store on the High Street, Cheltenham, leading to the purchase R.F.Beard, a local silverware business, in the 1930’s. Taking both its namesake and its cornerstone location on Cheltenhams Promenade, Beards has since grown to become synonymous with outstanding quality, service and style.

Beards Jewellers specialises in bespoke jewellery and luxury watches

Still family run to this day, Angela Rose and her son, Alex Rose, represent the fifth and six generations to drive the business forward.

“At Beards, our vision is to take the ordinary and make it extraordinary. We aim to provide our clients with a service that is personal, and to create pieces that are expertly crafted and beautifully unique. Together, we want to make the special moments in life truly memorable”


Our heritage is at the core of our jewellery. Having over 200 years of experience, our care and understanding is brought to life in every piece of jewellery we create.


With a cutting edge workshop based in our Cheltenham store, our jewellery is handmade by an expert team of Master Craftsmen. Their skill ensures each piece is lovingly made and delicately set to create the most magnificent jewels to be treasured for a lifetime.


Both beautifully designed and beautifully made, our jewellery represents the finest investment for future generations. Sourcing gemstones from across the globe, we select only the finest diamonds, gemstones and materials to be used in our jewellery.


In addition to our one-of-a-kind jewellery available to clients, our team of designers also offer a unique Bespoke Service, allowing clients the opportunity to create an heirloom for the future…