Paul Smith SS20 Campaign

Paul’s first shop manager, Homer the Afghan hound, is a watchful presence in the new campaign for Paul Smith’s spring/summer ’20 collection.

The new campaign celebrates what Paul Smith does best: tailoring.

Images with a pink duo-tone treatment focus attention away from colour and towards the cut and silhouette of the new tailoring shapes, which blend a 1970s flavour with modern construction.

The spring/summer ’20 collection has its roots in Paul’s memories of visiting New York in the early-1970s. Tailoring is oversized in shape and relaxed in style, inspired by the hand-me-down jackets and overcoats worn by the city’s young artistic community at the time.

Soft construction and lightweight fabrics deliver this 1970s spirit without compromising on comfort and wearability. As with all Paul Smith tailoring, comfort is placed on equal footing with style.

Women’s tailoring captures the same spirit as the men’s, with formal trousers replaced by summer shorts.

Tailored jackets are styled with utilitarian clothing – overcoats, military jackets and workwear styles – once again give a nod to the creative individuals that Paul encountered while exploring in New York’s artistic hub of SoHo in the 1970s.

Graphics this season mimic the screen-printing techniques and Pop Art aesthetic that was popular at the time of Paul’s visits, while the repeated use of a rabbit in prints and on knitwear links to one of Paul’s perennial themes.

To partner the campaign, Homer visited a number of cities around the world. You can follow Homer’s journey as he visits London, Paris, Tokyo, New York, Berlin and Nottingham, where his story began.

Paul Smith
16, The Royal Arcade
W1S 4SR
Tel: 0203 205 1135
www.paulsmith.com