NEWS

Breitling Premier Collection at Beards

21 December 2018

Breitling Premier Collection at Beards

The latest release from one of the most well-known Swiss watch houses, Breitling, was unveiled in London recently.

Fittingly held in the historic surroundings of St Pancras train station, the brand has looked to their history for the latest addition to their impressive range. The brand motto “Legendary Future” drives that point home for anyone who hadn’t picked up on it.

Beards Managing Director, Alex Rose, was one of the lucky few to be there at their first ever “Breitling Summit” in London, where the brand released their new “Premier” collection, which hearkens back to watches from the 1940s that shared the same name.

On the wrist or just simply in the hand, the Premier B01 is one of those rare watches that will only get better and better looking over time.

A standout piece is the steel Breitling Premier B01 Chronograph 42, which is being introduced in three varieties: a panda dial; a blue dial model; and a stunning green model that is cross-branded with Bentley

They all come with the choice of a leather strap or stainless-steel bracelet.

The redesigned Breitling Chronomat B01 Chronograph 44 presents a toned- down aesthetic and this new collection is even more subtle with a vintage aesthetic.

Historically, interest has been solely in its aviation and professional watches, but as this new collection proves, the Breitling Premier range will appeal to all watch fans.

The Premier originally launched in 1943, and always been focused on subtlety and elegance versus rugged functionality.

This new collection is made up of a series of four core references in time only, day-date, and chronograph formats with an array of dials, from deep blue to sunburst silver: the B01 Chronograph 42, the Chronograph 42, Automatic 40, and the Automatic Day-Date 40.

With this new collection we look forward to seeing Breitling continue their journey with, we think, one of the best-looking timepieces we’ve seen.

Beards
14, The Royal Arcade
W1S 4SG
Tel:  0207 0429 997
www.beards.co.uk